I am so excited to officially be launching the Undercover Mama Blog! It has been a dream of mine for years. My name is Elisa and I am the president and founder of Undercover Mama, a company I launched as a stay-at-home mom on a shoestring budget.
A little about how Undercover Mama was founded...
Shortly after the birth of my fourth child, I became frustrated with the lack of options I had for nursing wear. I didn't want to buy a whole new wardrobe to feel comfortable while nursing. I was aching to get back into my regular, everyday clothes. The problem I faced was when I pulled my shirt up to nurse in public I was left with my back, side and belly partially exposed; not something I loved showing off, especially after having a baby. I wanted something to keep my skin "undercover", but I didn't want to deal with more clasps, flaps, etc. to dig through and do back up each time I nursed my baby. When I didn't find what I was hoping for, I designed it myself. I continued to make changes and improve it and realized how much I enjoyed wearing it. I thought just maybe other mamas out there were looking for a solution to the same issues I had faced. After many months of research and testing, Undercover Mama was born... and less than a month after the launch, I found out baby #5 was on the way! After laying low through a difficult pregnancy and recovery, I decided that in order to give my fledgling business its wings it would take more than I was able or willing to give on my own with five little ones who needed me, and I began to seek out a business partner. I reconnected with a childhood friend, Elena, who is every bit as passionate about Undercover Mama as I am and we became business partners. The Undercover Mama team has continued to expand to include several other mamas who you will get to know better in future posts. Our hope as a company is that Undercover Mama can help other mamas around the globe find the comfort and style they desire so they can more fully enjoy the wonderful experience of breastfeeding.
My desire with this blog is to connect on a more personal level with all of our wonderful customers to whom we owe so much! I don't want the blog to be limited to just breastfeeding topics, but everything "mommy". Let the fun begin!