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I am so excited to officially be launching the Undercover Mama Blog! It has been a dream of mine for years.  My name is Elisa and I am the president and founder of Undercover Mama, a company I launched as a stay-at-home mom on a shoestring budget.

A little about how Undercover Mama was founded...

Shortly after the birth of my fourth child, I became frustrated with the lack of options I had for nursing wear.  I didn't want to buy a whole new wardrobe to feel comfortable while nursing.  I was aching to get back into my regular, everyday clothes.  The problem I faced was when I pulled my shirt up to nurse in public I was left with my back, side and belly partially exposed; not something I loved showing off, especially after having a baby.  I wanted something to keep my skin "undercover", but I didn't want to deal with more clasps, flaps, etc. to dig through and do back up each time I nursed my baby.  When I didn't find what I was hoping for, I designed it myself.  I continued to make changes and improve it and realized how much I enjoyed wearing it.  I thought just maybe other mamas out there were looking for a solution to the same issues I had faced.  After many months of research and testing, Undercover Mama was born... and less than a month after the launch, I found out baby #5 was on the way!  After laying low through a difficult pregnancy and recovery, I decided that in order to give my fledgling business its wings it would take more than I was able or willing to give on my own with five little ones who needed me,  and I began to seek out a business partner.  I reconnected with a childhood friend, Elena, who is every bit as passionate about Undercover Mama as I am and we became business partners.  The Undercover Mama team has continued to expand to include several other mamas who you will get to know better in future posts.  Our hope as a company is that Undercover Mama can help other mamas around the globe find the comfort and style they desire so they can more fully enjoy the wonderful experience of breastfeeding.

My desire with this blog is to connect on a more personal level with all of our wonderful customers to whom we owe so much!  I don't want the blog to be limited to just breastfeeding topics, but everything "mommy".  Let the fun begin!

We reached 25,000 fans on Facebook!  To celebrate, we have an amazing giveaway!

Click here to enter!


Have you heard of 3 Sprouts? We just discovered them at the ABC Expo and can't get enough of their darling whimsical designs that double as practical storage for your home. We love them so much that we have given our Undercover Mama seal of approval and couldn't wait to share! Enter our giveaway below to win a $100 giftcard to spend on anything you fancy!  Check out all they have to offer here.



Gender Reveal Parties Are All The Rage!

 Having a baby is all about celebrating every milestone along the way! Gender reveal parties are perfect opportunities to include family and friends in your baby bump journey and add a new element to the surprise.

 How it's done: 

1-Bring your doctor in on the secret, ask him or her to put the baby’s gender in a sealed envelope to be delivered to a bakery.

2-Most bakeries are familiar with the idea of keeping the gender a surprise by filling cupcakes with corresponding colors for the sex (usually blue for boys, pink for girls).

3-Family and friends gather to find out the sex of the baby at the same time as the parents!

 

Morning-sick moms may not be up to biting into the cupcake, but dad won’t shy away from chowing down to know if they’ll be having a boy or girl.

 

Sharing the experience brings family and friends closer together and makes this joyful experience extra memorable!

 


How did you reveal your babies gender to your family and friends? 

What mom doesn't love a perfect diaper bag? Ju-Ju-Be makes the ultimate "BFF" diaper bag that has everything every mom is looking for: memory foam changing pad, insulated bottle pockets, cell phone pockets., luggage feet, detachable and adjustable straps, made from Teflon with AgION Antimicrobial Linings and Crumb Drains, yes we said crumb drains! We give this bag the Undercover Mama seal of approval. Enter to win your choice of Ju-Ju-Be BFF's below:

We are grateful for all of our Undercover Mama fans.  We wouldn't be here without you. To celebrate, we are giving away a Shirt a Day all week long!  Enter below:

After sharing an image of one of our favorite moms nursing her twins on Facebook, there was so much interest we decided to ask her to share her experience and inspiring success.

Nursing multiples was a terrifying thought to me when I found out I was having twins. I had two other children who I had breastfed, but nursing two babies sounded like a full time job with no breaks at all. When I delivered, I nursed them one at a time during my stay at the hospital, but once we were home and real life happened, I realized I would have to figure out a way to nurse them together to save on time and be more efficient. So I propped them up each in the football hold in my arms on my big twin sized boppy and gave it a whirl. After that feeding I felt like I deserved a medal of some sort! It worked, and they both guzzled my milk and somehow I wasn't crying in pain. 

We spent many hours together in my big lazy boy recliner chair with a boppy in my lap. (I ended up using a regular sized one) After a few months, the football hold was becoming too hard with their growing bodies. I found the best way was to lay one baby across in the cradle hold, and then lay the other on top of her sister's tummy in the same direction. I would switch them around every feeding, and it was an amazing thing to watch them interact and find each others hands to hold.

I actually loved nursing them together and looked forward to our special quiet time in that big chair.

We had 10 months of breastfeeding and I'm so happy it worked out so well. The key with multiples is to keep them on the same schedule. Whatever you do for one baby, you do for the other. If you do that, you'll somehow make it through.

-Shawna

We love baby wearing! In addition to the obvious convenience, baby wearing allows the child to feel safe and calm. There are so many benefits to baby wearing, we thought we would share a few of our favorites:

1- Baby Wearing can help in milk production! Milk production is boosted by close contact between infant and mom.

2- Babies who are carried regularly cried 43% less overall and 54% less during evening hours (researched by Hunziker and Barr 1986).

3- Baby Wearing increases hormone levels: Prolactin and oxytocin levels in the mother are increased through contact with baby. Increased levels of mothering hormones leads to easier breastfeeding, more responsible mothering and a more secure maternal bond (Babywearing, 2010).

There are so many options for baby carriers, but one of our new found favorites is Líllébaby. The Líllébaby Complete Carrier offers all-in-one carrying- front, hip or back; baby face in, out, or in fetal position. It is easy to use and offers comfortable ergonomic carrying. One lucky fan will win the Undercover Mama approved Líllébaby Complete Carrier. Enter below:

UPDATE: THIS GIVEAWAY HAS ENDED

There are so many different breast feeding positions and variations one could loose count. Since Undercover Mama is all about nursing, we thought it would be useful to share some of the most common breastfeeding positions. Regardless of the position, remember to bring your baby to your breast not your breast to your baby! We've got to save our backs, right?

When most people picture a mother nursing the Cradle Hold is most likely the image that comes to mind. The Cradle Hold is one of the most common breastfeeding positions. The main benefit of the Cradle Hold is that it encourages a more relaxed position and frees up your arm. 

How To:

Hold baby in your lap (or on a pillow on your lap) so that baby is lying on his or her side facing you, "tummy to mummy". Baby's face should be "nose to nipple". Tuck baby's lower arm under your own or around your waist if that is more comfortable. If baby is nursing on the right breast, rest his or her head in the crook of your right arm. Place your forearm under baby's neck and spine, with your hand supporting their bottom or upper thighs.You can support your breast with your other hand if needed.

Who Its Best For:

The Cradle Hold is most likely best for full term babies. While this position is quite common, it actually gives less support to baby's body and is found most effective once baby is a little older or has stronger neck muscles. It is also best for a baby who has no trouble latching.

Women who have delivered via C-section may find this position more difficult as it puts pressure on their sore abdomen.

Did this breastfeeding position work for you?

The football hold is the breast feeding position that many mothers find the most comfortable. In this position you tuck baby under your arm just like you would hold a football (on the same side that you're nursing from). The football hold lets you hold your baby's head allowing you to help baby latch.

How To:

If nursing on the right side,

-Hold baby with your right arm with baby's feet at your side. You can also place baby on the nursing pillow for more support.

-Roll baby in towards you in the "tummy to mummy" fashion, bringing baby as close as possible. Baby's bottom should be near the crook of your arm. Baby's legs should be tucked under your arm.

-Your forearm should be holding baby's back along the spine while your hand should be cradling baby's head and supporting his or her neck. Lift your baby up to your breast so he is able to take your nipple into his mouth and nurse. Allow your baby to latch-on while pulling him or her in close, "nose to nipple". Remember to bring your baby to your breast not your breast to your baby!

Who Its Best For:

This position is ideal for women who have had a C-section and want to avoid touching tender incisions and unwanted pressure.  It also seems to work better for women who have larger breasts, need a better view to ensure baby is latching on, or those women who have inverted nipples. Mothers of twins often find the football hold the best nursing position because it allows them to feed both babies at one time.

Did this position work for you?

Want more breast feeding positions?  Read about the Cradle Hold.

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